Location Labs


Gamma’s location labs is the research and consulting unit within Gamma with a remit to explore and advance location intelligence methodologies and data using the best available technology. Leveraging Gamma’s extensive spatial databanks and broad spatial modelling experience, the Lab team of data scientists, and GIS engineers partner with other research bodies to explore and push the boundaries in the application of Location Intelligence (LI). We apply a multitude of spatial modelling techniques combining the best of AI, Machine Learning and traditional statistical models to advance LI for our products and services. Through a firm commitment to R&D through the Labs, we hope to ensure that we remain an innovative thought leader in the spatial sciences for many years to come.

We have provided consulting services and carried out research, and developed custom LI solutions in many areas but here are a few of our recent favourites;

Building Energy Performance Rating​

In partnership with Energy Efficiency modellers BERWOW, Gamma has developed a new approach to retrofit measure assessment, financial benefit and carbon impact calculation based on a five-year research project completed in 2018. The resulting BERWOW tool is set to revolutionise deep retrofit assessment and marketing to homeowners and contribute significantly in the fight to tackle climate change.

Spatial Retail Models​

Gamma’s team have developed leading-edge algorithms and spatial models for the retail sector. Leveraging gravity modelling techniques and other spatial approaches coupled with AI and machine learning, where appropriate, we have developed novel approaches to spatially measuring brand strength, convenience and other retail KPIs. This research continues and results are available through our Storecast™ platform.

Store Network Optimisation for a DIY/Builders Provider​

Using a novel Spatial AI approach, our team identified several growth and right-sizing scenarios for the chain and calculated marginal gains from each decision. This allowed our client to identify the optional strategy for network optimisation including growth and divestment whilst minimising cannibalisation across the group assets.

Spatial Risk Models for the Island of Ireland​

The Location Labs team have been researching and developing spatial risk models at a very granular level across the Island of Ireland to the past five years, to create innovative and powerful environmental risk models for our clients, particularly in the insurance sector. Current models include subsidence, road accident risk, household burglary and sea level rise impact from climate change.

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Sustainable Insurance Summit 2022 – Key Takeaways

Sustainability and ESG is yet another topic that is overwhelming many organisations within the insurance sector. Knowing where to start and what good looks like in terms of driving towards net-zero from an investment and underwritten business perspective is hard. There was some great advice at the Sustainable Insurance Summit at the end of January 2022. Hopefully, this summary is helpful.

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Location Labs

Gamma Location Intelligence wins SME of the Year at the Analytics & AI Awards 2021

Gamma LI is proud to announce that it has won the SME of the Year award at the Analytics & AI (Artificial Intelligence) Awards 2021. Hosted virtually by the Analytics Institute on the 17th of June 2021, the awards celebrate analytics-based and AI-driven innovation. Gamma LI was crowned SME of the Year by the judges in recognition of its demonstrated technological innovation and business acumen in a competitive market.

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