Founded in 1950, Dunkin’ Donuts (now known as just Dunkin’) is an iconic US brand and one of America’s favourite coffee and donut shops. The brand has more than 12,600 restaurants in 46 countries worldwide. According to a recent case study carried out by leading US influencer marketing agency Mediakix, 70 million Dunkin’ Donuts were consumed in the US last year, and over $300 million was generated in revenue through coffee sales.
This kind of success did not come without challenges. Continued growth and an evolving retail landscape gave the company reason to re-evaluate their store development processes. Like Yum! Brands, Dunkin’ Donuts were juggling numerous systems and processes across several geographical locations. They also had issues around sales forecasting. As such, it was important that they found a better solution to manage their franchise network.
When Dunkin’ Donuts began this work with LI provider Tango Analytics, they were opening, on average, 500 stores per year. They utilised LI software to make better-informed decisions while saving 17,000 hours annually by investing in more efficient site analysis and sales forecasting software. They also noticed that some of their store trading areas had changed dramatically over the past 50 years, and, in some cases, what was once considered a good location was not any longer. With the use of location intelligent tools, they now had the capabilities to react to these changes, whether that meant refurbishing existing locations or relocating stores altogether.
With Dunkin’ planning to open approximately 1000 net new locations in the US by 2020, LI software is sure to play a vital role in getting these new stores open faster, cheaper and with lower investment risk.